<p>Downshifting is a strategy in which a company reduces the quality of its products or services in order to cut costs. This approach can lead to a decline in brand reputation, loss of customer trust, and a decrease in profits. Instead of creating high-quality products and services, a company starts to cut corners on quality, which can result in customer attrition and loss of competitiveness in the market. So why is downshifting not necessary? Firstly, it negatively affects the quality of products or services. Customers become dissatisfied with the decrease in service level and often turn to competitors who offer higher quality products. This can lead to loss of reputation and customer trust, which will negatively impact the company's financial state. Secondly, downshifting can damage the company's brand. Once customers learn about the decrease in product or service quality, they may stop trusting the brand and choose alternative options in the market. This can lead to a decrease in sales and a worsening financial condition of the company. Additionally, downshifting can lead to a deteriorating internal climate within the company. Employees may feel dissatisfied with their work because of the reduced quality of products or services, which can result in layoffs and loss of experienced professionals. In the end, downshifting is a negative strategy that can have serious consequences for the company. Instead of cutting costs on quality, it is better to invest in its improvement and customer satisfaction. This is the only way to build a successful and sustainable business.</p>