<div> <p>A case in marketing and business is a description of a specific situation, problem, or challenge, as well as a plan of action to address them. A case can be both theoretical and based on real data.</p> <p>A case serves as a tool for analyzing, understanding, and applying theoretical knowledge in practice. It helps businessmen, marketers, and managers make informed decisions based on the experience and results of other companies.</p> <h2>Why is a case needed?</h2> <p>Cases are used for a number of purposes:</p> <ul> <li>Teaching students and professionals in the field of marketing and management;</li> <li>Presentations and demonstrations of new products or ideas;</li> <li>Analysis and resolution of business problems;</li> <li>Conducting marketing research;</li> <li>Testing business concepts and strategies.</li> </ul> <h2>How to compose a case?</h2> <p>To create a case, you need to follow a specific structure:</p> <ul> <li><strong>Situation description:</strong> describe the specific problem or situation that needs to be solved.</li> <li><strong>Problem analysis:</strong> analyze the causes of the problem and its consequences.</li> <li><strong>Goal setting:</strong> define the goal that needs to be achieved.</li> <li><strong>Solution strategy:</strong> develop a plan of action to achieve the goal.</li> <li><strong>Execution and results:</strong> describe the steps taken to solve the problem and the results obtained.</li> </ul> <p>Creating a case requires careful analysis and preparation. It is important to document all stages of the problem-solving process in order to be able to study them in the future.</p> </div>